Newsweek (up 20.1%), The Atlantic (26.6 million, up 16.2% month-on-month), The Washington Post (109.7 million, up 8.7%) and Substack (53.9 million, up 7.9%) were similarly among the fastest growers. The broader traffic bounce back may reflect increased news interest in the run-up to the US election, which happened in the first week of November. It was followed by USA Today (185.3 million, up 41.6% year-on-year) and the website of People magazine (157.4 million, up 32.3%), which were the only other top-ten sites to see double-digit growth compared with 2023. For another month the fastest year-on-year grower on the top 50 was athlonsports.com (39 million visits, up 305.7%), followed by the AP and The Daily Dot (25.1 million, up 147.3%). All of the ten most-visited news sites in the US in November received more visits than they did a year earlier.
In the broader top 50 both climate news site The Cooldown (25.4 million, up 123.1% month-on-month) and sports news site Athlon Sports (54.1 million, up 38.7%) saw significant growth compared with November. Among the ten most-visited news sites in the US almost every publisher posted traffic gains in January, with the UK-based BBC in particular (125.8 million visits, up 13%) re-entering the top-ten. The California newspaper, which has seen traffic dip in recent months, recorded 42.3 million visitors last month, up 118% compared with December 2024 according to Similarweb. Climate news site The Cooldown (51.6 million visits, up 52%) was the fastest grower month on month, followed by The Atlantic (30.4 million, up 43%). Celebrity news website People and the BBC were the only sites in the USA top ten to post year-on-year traffic growth. The biggest decline among the top ten were at MSN, down 28% year on year and 8% month on month to 168 million visits.
Among the top ten sites in the US, three were up compared to June 2024 (New York Times, People, BBC and Google News) and seven saw an increase compared to May. This is despite The Independent seeing the biggest year-on-year fall Idle Arena Clicker Heroes Battle in traffic, down 56% to 16.4 million. In July, BBC saw a 15% month-on-month drop in views following the launch of a dynamic paywall for users in the US at the end of June. September was a busier news month, including the assassination of right-wing activist and podcaster Charlie Kirk. Syndication website MSN saw the biggest drop year on year among the top ten by more than a third (39.5% to 144 million visits). Athlon Sports followed Forbes in year-on-year traffic decline with a drop in visits of 48% to 290.3 million, along with AP News (down 46% to 78.5 million visits).
- UK newsbrand The Independent (25.7 million, up 44%) also made the top ten for growth, ranking 39th in the top 50.
- Visits to the Gannett-owned site were up by 32% year-on-year to 151.4 million – echoing its year-on-year growth rate last month.
- The Atlantic saw a jump of more than 40% month on month amid its blockbuster story published on 24 March revealing its editor had been accidentally added to a Trump administration group chat about military strikes in Yemen.
- Newsweek was followed by Axios (25 million visits, up 88% year-on-year) and Politico (50.7 million, up 51%).
Among the ten biggest sites by number of visits, celebrity newsbrand People was the fastest growing year-on-year for a second month (140.2 million visits, up 31%). In September, the news division saw a spike as it increased 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million. Among the ten biggest news websites by volume of visits, USA Today was the fastest-growing for a third month in a row. Visits to the UK publisher’s site were up 29% month-on-month to 24.3 million, making it the second-fastest growing news site in the US, according to data from digital intelligence platform, Similarweb. Newsweek was once again the fastest-growing news website in the US in June 2023, notching 15% month-on-month growth to 110.2 million visits.
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All but eight of the 50 most-visited news sites in the US saw traffic growth in March compared to February, with a third seeing at least 10% growth in the longer month. Men’s Journal was the fastest growing top-50 news website in the US in May, quadrupling its traffic compared to the same month a year earlier. Of the 50 biggest news websites by visits in June, 34 saw month-on-month growth (up from 15 in May) and 29 saw a year-on-year increase (up from 14 last month). Al.com saw the biggest month-on-month growth at 14%, and was one of just six websites to see an increase in visits compared to July. The only other site in the top ten to see growth both compared to September 2024 and August 2025 was The New York Times, up 9% month on month and 3% year on year to 461.6 million visits in first place.
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The biggest month-on-month increase in June was at The Times of Israel, which saw its visits almost double to 23.7 million in the US (up 98%). The other newsbrands to report month-on-month growth were Newsbreak (up 6%), SFGate (4%), USA Today (3%), and LA Times and India Times (both 1%). Similarly six sites reported month-on-month growth for August, with this hugely increasing to 35 in September.
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