The Los Angeles Times (23.7 million visits) and Washington Post (102.4 million) saw the sixth and eighth largest drops, falling by 7.9% and 6.6% respectively compared with October. Among the top ten most-visited sites specifically, all but two sites saw some year-on-year growth. The biggest traffic pullback in the top ten was at USA Today (143.6 million, down 29.4%), followed by CNN (356.6 million, down 22.5%) and Fox News (253.6 million, down 17%). Some 32 sites grew their total number of website visits year on year, according to Similarweb. Business Insider (56.8 million) and Huffpost (43.7 million) each received 25% less traffic this January than January last year. CNN (399.1 million, up 12%) and USA Today (158.6 million, up 10.4%) increased their visits by double-digit percentage points, while the New York Post (127.9 million, down 10%) the only top-ten site to lose traffic.
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Google News, The New York Times and Yahoo Finance all saw a 9% month-on-month rise in visits, while People, Fox News and USA Today rose 5%. Month-on-month, however, all but one of the top ten saw traffic rise in March compared with February. Among the ten most-visited news sites in the US, the AP was followed by People magazine (158.3 million, up 14%) for year-on-year growth, then by aggregator Google News (121.1 million, up 9%) and The New York Times (492.5 million, up 6%). The Atlantic saw Kasino markedet I Sverige en oversigt over udvikling og udfordringer a jump of more than 40% month on month amid its blockbuster story published on 24 March revealing its editor had been accidentally added to a Trump administration group chat about military strikes in Yemen. Press Gazette’s top-50 ranking of US news shows the New York Times hold its lead versus CNN in top spot with 479.3 million visits in the month.
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- Press Gazette’s top-50 ranking of US news shows the New York Times hold its lead versus CNN in top spot with 479.3 million visits in the month.
- Publishers have complained in recent years about falling referral traffic from Google and Facebook.
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Traditional hard news and politics sites saw the largest web traffic growth in November amid the 2024 US presidential election. November was a big month traffic-wise for many US news websites helped by the 5 November presidential election. Among the 50 most-visited news sites in the country only 11 grew their visits month-on-month in December. The BBC saw the fastest growth among the ten most-visited news sites in the US, followed by People magazine (158.6 million, up 14%) and the most-visited publication overall, The New York Times (494.4 million, up 12.2%). Among the broader top 50 by far the greatest year-on-year growth came at Athlon Sports (41.4 million), which registered an 854% increase in visits compared with the same month last year. The AP was the fastest-growing top-ten site compared with February 2024, increasing its traffic by 76%, followed by the BBC (up 30%), People (7.1%) and The New York Times (452.4 million, up 6.4%), which remains the most-visited news site in the US.
Fastest-growing was long-standing sports publisher Athlon Sports, which entered our top 50 for the first time in 33rd place (35.9 million visits, up 962% year-on-year). People meanwhile retook fifth place following its strong growth, with Yahoo Finance (154.4 million) falling into seventh. MSNBC (29.2 million) increased visits by 66%, NBC News (128 million) by 62%, Axios (40 million) by 54% and The Atlantic (28.2 million) by 52%.
The 33-year-old grandson of President JFK says he’s running for office to represent people who are \”sick and tired\” of Trump and his chaos. Jill Zarin went viral after she criticized Bad Bunny’s halftime show for too much crotch-grabbing, too little English, and \”literally no white people.\” Email to point out mistakes, provide story tips or send in a letter for publication on our “Letters Page” blog The largest site in the US remained The New York Times (482.7 million visits), followed by CNN (398.8 million) and Fox News (270.2 million). The Independent’s chief executive Christian Broughton told Press Gazette last year that US expansion, along with e-commerce, Independent TV, reader revenues and AI, are the main drivers of growth for the publisher. Ranked 42nd in this month’s top 50, the site was launched by founder and CEO of the sports media outlet Bleacher Report Dave Finocchio and Anna Robertson, an ABC and Yahoo News executive, and purports to be the “first mainstream climate brand” in the US.
The Daily Mail (down 7.5% month-on-month to 113 million), which was the ninth most popular news site in the US in both July and August, dropped in September to tenth. The contraction was sharpest at Yahoo Finance (down 11.3% month-on-month to 144.4 million visits) and third-placed Fox News (down 11.2% to 260.2 million). But for most publishers visits have nonetheless improved year-on-year, with three-fifths of the top 50 recording traffic increases of at least 10% compared with September 2023. Almost all the top 50 news sites in the US saw traffic fall in September, deepening a decline that began in August. Newsweek (up 20.1%), The Atlantic (26.6 million, up 16.2% month-on-month), The Washington Post (109.7 million, up 8.7%) and Substack (53.9 million, up 7.9%) were similarly among the fastest growers. The broader traffic bounce back may reflect increased news interest in the run-up to the US election, which happened in the first week of November.
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